Lauren Ortwein

Digital Marketing | Media | Data & Analytics

Hi! I've been working in digital media and entertainment for 8+ years. My career started at a media agency where I managed Paid Search and quickly expanded to all biddable media (TrueView, Paid Social, Programmatic) for both tv and film. Since moving studio side at the end of 2017, I've been leading digital analytics (creative, audience, website), 1st party data strategy, social listening, and box office modeling using digital metrics such as search.

Skills

• Media Buying/ Reporting

  Google (AdWords Search/Trueview, DV360, Campaign Manager), Facebook Business Manager, Twitter Ads

• Analytics

  Google Analytics, YouTube Analytics, BigQuery, Adobe Analytics

• Data Visualization

  Data Studio, PowerBI, QuickSight

Movie Campaigns

Digital Analytics, 1st Party Data Strategy, Social Listening

2022

• Downton Abbey: A New Era,  The Northman
• Honk for Jesus. Save Your Soul., Vengeance, Mrs. Harris Goes to Paris, Brian and Charles, You Won't Be Alone, The Outfit, and more

2021

• Belfast,  Last Night in Soho
• Wolf, Blue Bayou, The Card Counter, Stillwater, Roadrunner, The Sparks Brothers, Final Account, Profile, Limbo, Boogie, Land

2020

• Promising Young Woman
• Half Brothers, Let Him Go, Come Play, Kajillionaire, The Way I See It, Irresistible, The High Note, Never Rarely Sometimes Always, Emma

2019

• Downton Abbey,  Harriet
• Dark Waters, The Dead Don't Die, Captive State, The Mustang, Greta, Everybody Knows

2018

• BlacKkKlansman,  Won't You Be My Neighbor?
• On the Basis of Sex, Mary Queen of Scots, Boy Erased, Johnny English Strikes Again, The Little Stranger, Pope Francis - A Man of His Word, Tully, 7 Days in Entebbe, Thoroughbreds

2017

• Darkest Hour
• Phantom Thread, Victoria & Abdul